Friends of the
Earth Scotland

Friends of the
Earth Scotland

Year—2017

—WORKING ON

+ Research & Wireframing
+ Visual Design
+ CSS & HTML Customisation


Friends of the Earth, Scotland is the leading environmental activist organisation in Scotland. Their vision is of a world where everyone can enjoy a healthy environment and a fair share of the Earth’s resources. 


Friends of the Earth, Scotland is the leading environmental activist organisation in Scotland. Their vision is of a world where everyone can enjoy a healthy environment and a fair share of the Earth’s resources. 

foes-image-casestudy-boy
climate-finance-photo

Project principles

Design development

Better Engagement

Encouraging people to engage with FOE Scotland by taking e-actions, absorbing and sharing information, getting involved and providing financial support (via donations and including becoming a member. Also looking at retention of new visitors.

Better Engagement

Encouraging people to engage with FOE Scotland by taking e-actions, absorbing and sharing information, getting involved and providing financial support (via donations and including becoming a member. Also looking at the retention of new visitors.

Improved integration

Focus on design and layout of features to improve integration with existing 3rd party services. This would help both how features looked to viewers and the administration of services within the CMS.  

Improved integration

Focus on design and layout of features to improve integration with existing 3rd party services. This would help both how features looked to viewers and the administration of services within the CMS.  

Evolving Design

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Evolving Design

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Mobile Ready

Focusing on engaging visitors and improving experience via mobile. The site needed to be responsive across devices and help promote better experiences for donations, blogging, press and documentation specifically.

Mobile Ready

Focusing on engaging visitors and improving experience via mobile. The site needed to be responsive across devices and help promote better experiences for donations, blogging, press and documentation specifically.

Research

Use existing research to identify different groups visiting the site. Build on this work to improve the experience of each group.

Research

Use existing research to identify different groups visiting the site. Build on this work to improve the experience of each group.

Content planning

Aid design by developing content as early on in the project as possible. Work to plan ahead and create a consistent style and tone of voice across digital and print. 

Content planning

Aid design by developing content as early on in the project as possible. Work to plan ahead and create a consistent style and tone of voice across digital and print. 

Wireframing —
Early Mobile & Desktop layouts

mobile-wireframes-foes
wireframes-large

Research &
Wireframing

The FOE Scotland team had commissioned initial user research in preparation for the web project. This broadly consisted of identifying user segments and generating personas to help identify the most typical groups using the site, and what (if any) their specific needs were in visiting the site.

The FOE Scotland team had commissioned initial user research in preparation for the web project. This broadly consisted of identifying user segments and generating personas to help identify the most typical groups using the site, and what (if any) their specific needs were in visiting the site.

Personas

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Personas

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

 

Sketching

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

 

Sketching

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Evolving Wireframes

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Evolving Wireframes

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

 

Higher fidelity

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

 

Higher fidelity

The existing site was built in 2009 and although the team had commissioned various new work for print and some digital, the new site needed to tie in with and develop the in-house FOE Scotland style. 

Visual Design —
Sample Mobile layouts

foes-mobile-ui-views
mobile-home-img-solo
campaign-layout-foes-mobile

Visual Design —
Menu options for mobile and desktop views

foes-mobile-and-desktop-sample-menus

Visual Design —
Desktop layouts

desktop-view-ui
desktop-view-campaign-ui

Get in touch to talk about your project

Get in touch to talk
about your project


Currently

Designer at Eon Creative where I've recently worked on projects for Friends of the Earth, Buddhify, Cambridge Education, University of Stirling, Off to Work, Trekker and many more..

Get in touch to talk about your project
hello@eon.studio or +44 (0)7930 850 352

Currently

Designer at Eon Creative where I've recently worked on projects for Friends of the Earth, Buddhify, Cambridge Education, University of Stirling, Off to Work, Trekker and many more..

Get in touch to talk about your project
hello@eon.studio or +44 (0)7930 850 352

Copyright Eon Creative 2011-2019

Copyright Eon Creative 2011-2019